5 Main Types Of Advertising Techniques Online
August 30, 2008 | By
Kenneth Koh |
Many people are confused by the different types of advertising techniques
online. In todays blog post, my aim is to classify all the techniques into 5
main types. I will also discuss the key to success in each of them.
Ready? Here we go
1) Content Advertising
The first type of advertising technique is content advertising. It basically
uses content to draw visitors attention. It is the main type of advertising
technique because the entire internet is made up of content (or
information).
The following traffic strategies all fall under content advertising
technique:
- Submitting articles to article directories
- Posting articles to Squidoo, Hubpages or Blogger
- Posting articles to your own blog or content website
- Press release
- Paid reviews at other peoples website
- Yahoo answers
- Social bookmarking at Digg, Propeller etc
- Post videos in video sites
- Posting comments in forums
In content advertising, you draw traffic from 2 sources. You either get the
traffic from the website where the content is posted or from the search
engine.
Existing traffic from the website is given. There is nothing much you need to
do other than making sure that your content is good and your title is
interesting.
The real challenge lies in getting traffic from the search engine. Your aim
is to get high ranking in the search engine and direct the traffic from the
search engine to your content and then to your website. This is done through
careful keyword research and search engine optimization.
2) Link Advertising
This type of advertising technique typically uses a short link with some
description to attract the visitors directly to your website. Finish reading, Visit here.
