Work at Home Business Opportunity and SEO
By Paulette Sherb
Search engine optimization (SEO) is a marketing process to improve the visibility of your business on the internet. Search engines like Google, Yahoo and MSN, have developed programs to evaluate the information that is uploaded to the Internet. When people go to the search engines to look for information, you want your offers to show up on the first pages of the search returns.
SEO is not rocket science but there is definitely a learning curve involved. Knowing how to strategize and promote your websites to appeal to the search engines and to people can be challenging. Learning some basic techniques and implementing them will get your business started on its way to the top.
Search engine optimization or SEO, refers to configuring your web site for keyword phrase inclusion. A keyword is simply the word or words people would use when doing a search to look for information, product or service. If the keyword phrases on your website are as good as or better than similar pages according to Google your web site will be listed as a choice on page one. When you have a work at home business, you absolutely want your web site to land on page one when someone searches for your product. More people will see what you have to offer if you are on page 1 and increases your chance of finding people interested in what you have.
Google search engine spiders are programs specifically created to analyze web site content and then compare it to every other website it has already seen. The number of words on a page is analyzed by the spiders to determine if there are enough words to be of value to a visitor to the page. The spider evaluates the hidden text for key words, descriptions, web page titles, link content and image descriptions and more. If the content for your work at home business web site qualifies, this invisible web page crawler then compares the overall page content with your entire website for a consistent theme. Every website must have a consistent theme through out every web page.
Web pages that pass this evaluation moves to the next level and a comparison of image descriptions and link content for consistency on your work at home business site. Then the spider determines web page ranking position to be displayed in the search engine ‘free found listing’ when your keyword is used by a web searcher. The better your ranking the closer you are to page 1.
Everyone who is serious about their work at home business is competing for page one ranking. Consistently applying and implementing SEO techniques, over time, is the only way to get the results you want. You might get lucky and have your page pop to the front page in a small category with minimal effort but if you want to keep it there you have to be consistent. If you are not, others who are consistently compete ting for that search category will send your site back to obscurity.
Smaller keyword categories on the search engines are easier to get front page listing and will increase the number of people seeing your information. The larger more popular keyword categories will generally have higher traffic views and could significantly increase the number of people reaching your sites. Expect to be in competition with millions of sites vying for front page listings. Those sites already on the front page have done a lot of work to get there. If you want your sites there you will have to put out the same kind of effort, consistently and as well or better than them.
When you optimize your web site and it shows up on page one whenever someone does a Google search, your work at home business opportunity will have a better chance of flourishing. For example, if someone typed in nutritional supplement, and your web site is listed one page one in Google for that search term, your site would be seen by everyone who searched. Chances are some of those people will visit your site and actually buy your products. That is the power of SEO.
Google search spider requirements and nuances change rapidly. This is called algorithm changes. Right now, 2008, if the web site of your legitimate work at home business has unique qualities and has keyword rich content, it will pass the first test for Google ranking.
Keyword stuffing, repeating your keyword or keyword phrases 30 or 40 times in your website content, will get your web site penalized or even banned altogether from Google search results. Taking the time to learn some basic SEO techniques and guidelines will be the most effective use of your time and resources as you build your websites.
Business needs exposure to as many people as possible. Not everyone will be interested in what you have. The more traffic you can drive to your website using SEO and other techniques, the more likely it will be that those who are interested will find you. It’s all in the numbers! Business success means customers and lots of them. Doesn’t it make sense to maximize your time and efforts by getting started the right way?
Paulette Sherb
Tri Power Team
http://businessopportunitycoop.com
http://homebasedbusinessteam.com
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